Jack Suen
Creative Director | Brand Strategist | Digital Innovator

​

With over two decades of expertise in advertising, branding, and digital content, Jack Suen has carved a reputation as a visionary leader across Asia’s marketing landscape. His career began at globally renowned 4A agencies, including JWT, EURO RSCG, LOWE, and FCB Interface, where he honed his skills in crafting compelling campaigns for international brands.

​

In 2002, Jack founded AD:liB Advertising, steering it to become a creative powerhouse. Under his leadership, the agency delivered groundbreaking campaigns that earned accolades such as Best Art Direction, Best Chinese Copywriting, and Best TV Commercials across the U.S., Singapore, Taiwan, and Hong Kong. His creative prowess also led to roles as a judge for TVB’s Most Popular TV Commercial Awards and a five-year tenure as Creative Consultant for Tao Heung Holding Ltd.

 

A pioneer in digital content, Jack launched HKMINICHEF in 2017, a social media sensation blending miniaturized cooking with storytelling. The platform amassed 264K Facebook followers and 223K YouTube subscribers, with one video surpassing 13 million views—showcasing his ability to merge creativity with viral appeal.

 

In 2023, Jack joined WL Centralin Group as Head of Branding, spearheading a transformative rebranding strategy in Hong Kong. He unified online and offline experiences, revitalized social media engagement, and redesigned consumer touchpoints, establishing a cohesive brand identity. Within six months, his success propelled him to lead the Tokyo branch’s launch, where he tailored localized strategies to build a loyal Japanese customer base.

 

Relocating to Guangzhou in 2024, Jack now drives AI-powered digital marketing innovations, optimizing campaigns for platforms like Douyin (TikTok) and Xiaohongshu (Little Red Book). By leveraging AI and big data analytics, he decodes Gen Z trends, enhancing targeting precision. Notably, he orchestrated AI-integrated experiential campaigns for the Shanghai International Import Expo, blending technology with immersive brand storytelling.

 

Core Expertise

• Brand Transformation: Revitalizing legacy brands through strategic identity overhauls.

• Cross-Cultural Leadership: Scaling businesses in diverse markets (Hong Kong, Tokyo, Guangzhou).

• Viral Content Creation: Mastering platforms like YouTube and Facebook to drive organic growth.

• Tech-Driven Marketing: Fusing AI, data analytics, and experiential tactics for modern audiences.

 

Awards & Recognition

• Multiple international awards for creativity, best art direction and best copywriting.

• Successful market expansions in Japan and mainland China.

• 13M+ viewed video for HKMINICHEF, underscoring viral content mastery.

 

Jack’s career embodies a rare fusion of artistic creativity and strategic rigor, enabling brands to thrive in evolving digital ecosystems. Whether reinventing identities, harnessing AI, or bridging cultural gaps, his work consistently marries innovation with measurable impact.