Jack Suen
Creative Director | Brand Strategist | Digital Innovator

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With over two decades of creative leadership across global 4A agencies, award-winning entrepreneurship, and viral IP creation, I help brands transform their identity, engage modern audiences, and achieve measurable business growth.

 

Core Expertise

• ⁠Brand Strategy & Overhaul: Spearheading large-scale brand identity modernizations, cross-border expansions, and omni-channel customer experiences.

• Viral Content & IP Creation: Founder and creator of HKMINICHEF, turning original storytelling into global internet phenomena with 480k+ followers and 13M+ view hits.

• Integrated Campaigns & Creative Direction: Decades of 4A agency expertise driving high-converting campaigns for international giants across tech, fashion, FMCG, and corporate sectors.

• AI & Next-Gen Digital Marketing: Leveraging cutting-edge AI tools and social platform dynamics (Xiaohongshu, Douyin, YouTube, Meta) to optimize campaign performance.

 

Key Milestones & Experience

Founder & Creative Director | AD:liB

• Built an industry-recognized creative agency from the ground up.

• Led teams to win multiple prestigious international advertising awards in Art Direction, Copywriting, and Commercials across US, Singapore, Taiwan, and HK markets.

• Served as Creative Consultant for industry leaders including Tao Heung Holding Ltd., and panel judge for the TVB Most Popular Commercial Awards.

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Head of Brand | WL Centralin Group

• Directed comprehensive brand transformation strategies for the Hong Kong market, revitalizing consumer touchpoints and digital presence.

• Successfully launched and scaled the Tokyo branch within 6 months through localized market entry strategies.

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4A Agency Foundation

• Developed foundational strategic rigor at world-renowned agencies including JWT, EURO RSCG, LOWE, and FCB Interface, managing campaigns for a vast portfolio of multinational brands.

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How We Can Work Together
Whether you are looking for a full-time executive lead to drive your brand’s next transformation, or a fractional consultant/retainer partner to elevate your creative strategy and project delivery—let's build something extraordinary.